IBM Think 2019: Dr. Siegmar Haasis, CIO R&D Mercedes-Benz Cars, Daimler AG

IBM Think 2019: Dr. Siegmar Haasis, CIO R&D Mercedes-Benz Cars, Daimler AG
Learn more about requirements management and the full engineering lifecycle management suite from IBM Watson IoT: https://ibm.co/2WBlx7K Dr. Haasis explains the challenges that are driving changes in the automotive space. Mercedes-Benz is changing from a car company to a software-driven mobility company. "Car" is changing to CASE (Connected, Autonomous Driving, Share and Electric). To accomplish this kind of digital transformation requires fundamental changes to engineering lifecycle processes. This is why Daimler and IBM are working together. Learn more about how Mercedes-Benz and Daimler are embracing change, leading innovations and reinventing this industry with CASE: http://bit.ly/2EJTtF1 Subscribe to Mercedes-Benz on YouTube to go behind the scenes: https://www.youtube.com/user/MercedesBenzTV/videos

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